Comcast NBCU / LIFT Labs

Launching an Innovation Accelerator

Creating Hub for Ideas and Entrepreneurship

Comcast NBCUniversal, operating amidst a fast-evolving competitive and consumer landscape, knows innovation from within is critical for future growth. Vaudeville was engaged to bring to life a “front door” for entrepreneurs and innovators from across the enterprise. Our work centered on building a vibrant hub for ideas, projects and priorities from across the Comcast portfolio and activating employees.

Global incubation and innovation programs brought together under one new brand.

Sotheby's Global Digital Content Discipline

New Brand Experience

Concept, design and execution of brand & positioning refresh, including all image development and peripherals (website, brochures, social media, apparel)

Marketing Strategy

Communications strategy and execution of LIFT Labs relaunch including outreach, accelerator, and in-residence program marketing.

Ideas Elevated - Comcast
Ideas Elevated - Comcast
Experiential Marketing


Digital branding throughout physical spaces connected communications strategies to live experiences, breathing life into the program for sustained engagement.